The detailer specializing in commercial advertising

James Dawson is the detailer that will help your production run smoothly.

Commercial shoots have dozens of moving parts, tight schedules, and specific creative goals. Let me handle the car care to ensure your vehicle is always photo ready and to help you achieve your marketing goals.

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My work is integral to productions on stringent schedules that have no margin for error. Your creative team has enough on their plate and deserve a detailer who matches their passion and enthusiasm for the project.

Assisting shoots anywhere in the world.

I can meet the demands of nearly any vehicle shoot. With my two travel cases, I pack what I need to detail for any new vehicle, virtually anywhere in the world.

For productions on the U.S. east coast, we can arrange bringing my mobile truck for additional gear, such as my large water tank to wet the asphalt during shoots. However, most commercial work requires me hopping on a flight with my travel kit.

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an essential cog in the creative process

Enabling the creative team to do their best work.

The photographer, makeup artists, hairstylists, and assistants are heavily vetted creative experts. Masters of their respective crafts, they've got so much to focus on a shoot, they can't be expected to care of the vehicle as well. A master detailer on set is an essential supporting role.

James Dawson shaking hands with a satisfied customer after a detail

A successful shoot requires all experts collaborating and supporting each other.

With so much money invested into each shoot, hiring a competent detailer with world class experience reduces risk and helps the shoot stay on schedule.

Each vehicle needs to look pixel perfect.

The car's condition should reflect the painstaking effort that went into the design, production, the marketing, and the emotions the shoot wants to convey.

With a commercial project, there is zero margin of error. Modern cameras are exceptionally unforgiving, and one minor error sticks out like a sore thumb on an otherwise perfect car.

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capture perfection on camera to minimize retouching

Helping each shoot go more smoothly and increasing odds of success.

I support the creative gurus but never interfere. While your team is getting each shot ready, I'm inspecting and primping the car, ensuring it looks pixel perfect without disrupting the flow of production.

On Location Detailing

With most shoots taking place outdoors, the need for a competent detailer on standby is clear. Do the bottom of the tires look dirty from repositioning the car? Did a bird swoop by and leave droppings? Industrial fallout, or perhaps unforeseen drizzle? All these things can happen on set, and will be immortalized in film if not noticed by your already busy creative team.

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Even new cars can need prep work.

Factory defects, love marks, and brake dust. New cars, especially press cars, need an expert's touch to get them advertisement ready. After we go over the creative brief, I can prep the car with specialized products to achieve the desired look.

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Supporting the Team, Never Interfering

While the detailer is an essential supporting role, it's the creatives that take the spotlight during the shoot. My job is to stay in the periphery, enabling the crew to get the best photos possible, without slowing down production.

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The Detailer for High Stakes Commercial Advertising.